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Throwing a wet blanket on a fire started yesterday about external Blu-ray drives coming to the Xbox 360, Microsoft vehemently iterates that Blu-ray isn't coming to the Xbox 360.

Microsoft's Larry Hryb said that the company has "no plans" for a 360 Blu-ray drive, and added that Ballmer was actually referring to Blu-ray drives for PCs. He also iterated "Our immediate solution for Blu-ray-quality video on an Xbox 360 is coming this fall with Zune Video and 1080p instant-on HD streaming."

Oh.

The Xbox 360 has never featured internal HD playback and originally offered an external HD DVD drive before its great loss in the HD format war.