SAG-AFTRA, the voice acting union, has lodged an unfair labor practice charge against Epic Games and Llama Productions, the company responsible for Fortnite, over the use of an AI-generated voice of James Earl Jones as Darth Vader in the game. This decision follows the recent implementation of a new non-player character (NPC) featuring this AI voice during Fortnite’s Star Wars event.
Background on the Charge
The union’s grievance centers on the assertion that the employers failed to negotiate terms regarding the use of AI voice technology to replace human performers. In a statement, SAG-AFTRA expressed support for the rights of its members and their estates to control the digital representation of their work. However, the union criticized Epic Games and Llama Productions for not providing notice or engaging in bargaining over these changes.
Details of the Filing
The charge, submitted to the National Labor Relations Board (NLRB), claims that Llama Productions made unilateral modifications to the terms and conditions of employment by employing AI-generated voices in Fortnite without consulting the union. The filing specifically notes that this occurred within the last six months, highlighting a failure to negotiate in good faith.
Ethical Considerations
The introduction of AI technology raises significant ethical concerns, especially given the legacy of voice artists who have portrayed Darth Vader over the years. Interestingly, the implementation of this AI voice reportedly occurred with the consent of Jones’ family, which complicates the ethical landscape further.
Context of the Union Strike
SAG-AFTRA’s actions come in the context of an ongoing strike that began on July 26, 2024, after negotiations for protections against AI’s impact on performers fell through. The union represents approximately 160,000 members, including voice actors, DJs, broadcasters, and other media professionals across North America.
Fan Reactions
In light of the new AI Darth Vader character, players have shown their typical creativity by incorporating humorous elements into gameplay, including the character making expletive-laden comments. This reaction underscores the ongoing engagement and dynamic interactions within the Fortnite community, despite the underlying controversies related to AI usage in the gaming industry.