Qualcomm has recently launched the Dragonwing brand, a strategic move aimed at enhancing its leadership in both consumer and industrial markets. This new suite of products is designed to extend beyond its existing Snapdragon consumer lineup, further emphasizing the company’s commitment to diversification for long-term growth.
Introduction of the Dragonwing Brand
The Dragonwing brand will encompass Qualcomm’s offerings in industrial and embedded Internet of Things (IoT), networking, and cellular infrastructure solutions. The company emphasized that Dragonwing is more than just a name; it signifies a promise to drive transformation and foster industry growth.
Focus on Industrial Applications
Qualcomm recognizes the challenges organizations face as they adapt to new technologies and digital systems. The Dragonwing portfolio aims to empower businesses by enhancing growth, productivity, and competitiveness on a global scale.
Products under the Dragonwing banner will feature edge intelligence with custom hardware and software AI solutions applicable across various use cases. These IoT solutions are designed to simplify complex processes, facilitate smarter decision-making, and improve operational efficiency. Qualcomm envisions these products as essential tools for industry transformation, addressing everyday needs and tackling critical challenges.
Empowering Various Industries
With the launch of Dragonwing, Qualcomm intends to assist sectors such as energy, utilities, retail, supply chain, manufacturing, and telecommunications in their pursuit of innovation and growth. The company’s new brand identity symbolizes “ascension, power, and acceleration,” creating a distinct portfolio tailored for industrial applications.
Differentiation from Snapdragon
Qualcomm aims to differentiate Dragonwing from its successful Snapdragon line, as stated by Don McGuire, the company’s senior vice-president and chief marketing officer. He articulated that the mission is to deliver intelligent computing across all environments. While Snapdragon is a well-known brand, McGuire highlighted the presence of a vast array of products outside this branding that warrant their own unique identity.
Benefits of Dragonwing Products
Dragonwing products are positioned to accelerate industrial innovation and growth in the digital landscape, offering high-performance, low-power computing combined with exceptional connectivity. These solutions are designed to be reliable, scalable, and fast. McGuire noted that by utilizing Dragonwing, companies can enable smarter decision-making, boost operational efficiency, and achieve quicker time-to-market. This capability is particularly crucial for businesses within sectors such as energy, utilities, retail, supply chain, manufacturing, and telecommunications.
Upcoming Launch Events
The Dragonwing brand will officially debut at the upcoming Mobile World Congress (MWC) and will also be featured at the Embedded World event.