Object First, Inc., known for its innovative Ootbi (Out-of-the-Box-Immutability) backup storage appliance designed specifically for Veeam, reported a remarkable 167% year-over-year increase in bookings for the first quarter of 2025. This significant growth highlights the increasing recognition of immutable backup storage aligned with Zero Trust principles as a robust defense against ransomware and cyber threats.
Product Innovation Drives Growth
The demand for Object First’s Ootbi solution surged globally with a year-over-year booking growth of 92% in the US and Canada, and an astounding 835% in the EMEA region. A key contributor to this success was the launch of Ootbi version 1.6 in Q1 2025, which introduced added security features, improved access control, and enhanced monitoring capabilities.
David Bennett, the company’s CEO, emphasized the commitment to data security, stating that their backup storage solution, tailored for Veeam, is crucial for organizational resilience against cyber threats. According to recent research from the Enterprise Strategy Group, 81% of IT professionals see immutable backup storage as their strongest defense.
Enhanced Tools for Backup Planning
In addition to product enhancements, Object First released a Backup Storage Calculator in Q1 2025. This tool assists users in planning and determining backup capacity, minimizing financial and performance risks associated with under- or over-provisioning by delivering precise estimates based on backup workloads and retention policies.
Expanding Partnerships and Customer Base
Object First also experienced substantial growth in its partner and customer networks, achieving a 67% increase in transacting partners and a 185% rise in transacting customers year-over-year during Q1 2025. Notable partnerships include CDW becoming the company’s first Platinum Tier Partner in North America and Arrow ECS expanding its distribution across EMEA, enhancing Object First’s reach in the region.
Ryan J. Taylor, a network systems engineer at North Country Healthcare, praised Object First for its seamless integration with Veeam and its straightforward scalability, enabling easy expansion of their storage infrastructure.
Industry Recognition and Milestones
In recognition of its contributions to the industry, Object First was included in CRN’s 2025 Partner Program Guide. Additionally, leaders Pete Hannah and Harry Kurland received acknowledgment on the EMEA and North American 2025 Channel Chiefs Lists, respectively, showcasing the company’s impact and leadership within the tech sector.