Growing excitement about Sony’s "Big Announcement" sometime today has been slightly tempered with Sony PR manager’s statement that Sony has "no plans" to drop the price of the PS3.

Though it is common belief that Sony needs to drop the price of the PS3 to stay competitive, there appears to be no end in sight for the $400 PS3.

Speculators note that the PS2 or the PSP were not mentioned, and could possibly be the subject of the "Big Announcement".

Stay tuned here at HyTek Gamer!